Acquisition Of Pie Face By United Petroleum

The atmosphere of operating a business is stiff and very competitive such that it needs a lot of strategies and techniques to remain afloat and at the top. The Australia hospitality and hotel industry is quite very tough and as such some are forced to close ,to sale or to go to receivership. Pie Face icon food chain went into administration in 2014 a clear indication that one of Australia’s established and reputable retailer of national snacks was on the waver. For the last three years the owners have been struggling and going through though financial problems due to the debts which runs into millions of dollars.

Receivers Christopher Palmer and Liam Bailey of O ` Brien who were task with running this food chain retail have been trying to sell it from October last. A buyer from a very unlikely industry that is the petroleum sector has been found. On Thursday last week it announced that United Petroleum buys Pie Face at an undisclosed sum of money. United Petroleum is one of the biggest established and reputable Australian petrol and convenience companies. The United Petroleum company is very independent retailer with almost over four hundred other retail petrol stations that are spread in Australia and will be selling the pies in all the retail outlets in the next few weeks.

The deal which is being done and finalized within a short time is a blessing to staff because they will be retain and continue to receive their entitlements. Pie Face CEO Bruce Feodoroff will continue to be one who will oversee the smooth functioning of the retail and this is under the sale agreement. United Petroleum Chief executive Gary Brinkworth also confirmed that all the approximately eighty staff will be in work , then normal functions and the thirty stores will remain up and running. Therefore if your are one of the enthusiastic dire hard fan of these fine pasty pies from Pie Face you can now be able to buy very soon at any of united petroleum retail outlets. Despite Pie Face financial being in a limbo on this year alone it has open three other new outlets on other location meaning they are actually on the road to ensure they recover. It shows its ability to grow and be a standalone business. The company is more likely to invest in a new range of production, renovate and rebrand their display and modify their original pie warmer model & Turbofan oven. United Petroleum realize this opportunity and purchase Pie Face food chain retail company.

United Petroleum acquisition of this icon and famous Australian food chain known for unparalleled pies is part of the united petroleum firm to expand and grow business to other sectors. It has been a long term diversification plan they have been having and rooting for. The marketing manager of United Petroleum company said that they will buy and ensure that Pie Face food chain will continue to operate and run as a standalone business. This acquisition of Pie Face by United petroleum is a blessing in disguise because while clients come to refuel they will be able to buy a piece of a pie , this will definitely attract more clients resulting in more profits. The amount that United Petroleum is purchasing Pie Face at is still a mystery pack. The company will be restructured and they will reach out a new IT company to look after this new scope of work.

How to Manage Brand Design During A Merger or Acquisition

Each corporation could face the case of being merged, however there is an important significance which is the “brand design”.At first let us know, what is a “brand design“? The “brand design” is the market practice of creating a design that identifies the product from other different products, in other words it’s the special sign of the product given by a specific corporation or business in general.

Many corporations build their own strategy based on their brand design, so no wonder if you see some of them spend millions to improve it even with small even simple ideas.



Back to our point, in case of merging or acquisition we have a substantial task which is “re-branding”, and when it comes to re-branding we have some considerations before taking any kind of act which are:- Will be there a new name to be agreed on for the product? if a product naming to take place, then we have many techniques (for ex: to be descriptive – new logo design – changing spellings – using real words with a twist – or even making up a new word!)- Will a masterbrand take place occur or each product shall have its very own and unique identity? you might be asking what is a master brand! well, it’s simple… it’s when a corporation chooses a certain name to serve it all product. what’s the point? it creates a strong link between the company’s product and what the name or the brand in general represents.- Will the rebranding transition cause a confusion among customers? even your employees might get confused too! Sometimes the rebranding process should have even a slight tie with the old branding.. it must happen in some cases!- determining the needed budget to successfully complete a smooth transition.

Visual brand

Other than re-branding, you must know that the infant step to the whole process is the “visual brand”, that very first sign a customer see for example in a random ad. You should set some expectations and clearly introduce to the customer the opportunities to come in order to support your long-term strategy. There are some codes you should consider:- Brand positioning; it’s simply where do you stand among the competitors and how the new brand differs from theirs.. obviously you must be unique.- Brand mission; it’s simply the straightforward question (what does the brand stands for? – or in other words what is it all about?) actually it should be short and vital.. remember it’s a way to focus customer’s energy. Brand messaging: recently it’s counted as one of the most substantial values since it’s your visible image to your customer via social media.. see how important! my advice here is to merely get into your customer’s head; do many surveys, track the keywords to attract them, follow the trend -create one if you can!- , also the message must be true, containing some serious value.. you should know the strong points of your product if the most successful salesman is closing a deal for you what value he shall stress on?

If you tend to follow these steps i totally assure you having an effective re-branding strategy, the most important thing is to know your product’s value, even if you can’t find it.. create one!

How much is worth Casamigos?

George Clooney between Tequila and Nespresso Coffee.

Tequila – filled nights with close allies and the hankering to have those tequila shots that are better tasting, the smoothest in the business and whose taste did not necessarily have to heighten the salt or the lime in it was how Casamigos was born. After months of tossing around ideas, then the sample was ready and it was perfect to the founders: George Clooney, Rande Gerber, and Michael Meldman. It was initially meant to be just for them and their close friends and relatives but who would have thought this Casamigos, which generally means “house of friends”, would one day have a vision of going global! So in 2013, the celebrity entrepreneurs brought it out to the public officially. There have been celebrities who formerly ventured into the entrepreneurship world as well such as Leonardo DiCaprio among others. Therefore this was not new to the artists in the entertainment industry.

Looking at the tequila today, the founders are proud to claim that it literally sold itself’ for what mattered most to them was that it was good to them and they liked it. The success of the venture was not of much meaning to them as looking at the bottle alone, not much investment was put into making it classy but the contents were what was of the essence to them. Diageo the “giant of spirits” then came across it and from the offer presented; it seems it sees huge potential in Casamigos. Upfront, $700 million in cash was put up and the promise of $300 million later after a decade of watching the performance of this fast growing brand of tequila in the global market. The founders say they never thought this idea would have been a billion dollar one!

At the opening of the transaction, Ivan Menezes the chief executive of Diageo was pleased to announce their venture into the world of tequila. The transaction plan is that it will be neutral of EPS for the first three years of the commencement of the deal after which it will become accretive. The deal is expected to come to an adjournment in the year’s (2017) second half; having funded it through cash and debts that are already in existence. Upon acquiring their commercial license, in 2016 alone, 120 000 cases were sold and a future vision to make this number 170 000 is now more evident than ever, as the brand has shown impressive growth in a very short time despite its uniqueness which is perhaps the most attractive thing about it in comparison to other tequila brands. As of the moment, Casamigos seeks to tap into the markets of the United Kingdom with a long-term goal to thereafter expand into other markets around the globe.

This venture is about to be a successful one being spearheaded by Diageo as statistics based on the industry tracker (International Wines and Spirits Record) show that tequila is rapidly climbing the ladder among the fastest – growing spirits in the world as of this given moment. This comparison was made to the broader spirits industry growing with 0.04% whereas tequila had a growth percentage of 5.3% and this was only last year (2016). Talk about a fast-growing super-premium tequila! Casamigos, therefore, has a future in Diageo. Deidre Mahlan, the president of Diageo in North America also explained his joy in partnering with this great team and expressed positive thoughts foreseen in the future of Casamigos. At the side of Tequila Don Julio, Casamigos is expected to play an interdependent role. Tastemakers, tequila experts as well as some of the most influencers in the United States have continued to give their accolades to the brand over the years, let alone the numerous awards it has already received.

The most heart-warming part of this whole transaction is the fact that the founders were very more than willing to expand their little house of friends; more so, on an international basis. Even as they seal this deal, they still want to be part and parcel to watch their “baby” grow. They want to continue in the promotion of their brand and vision. This organic approach was what was used to expand out Casamigos. The vision of this partnership intertwined with the successes we have seen Diageo put forth such as Guinness beer has the world on its toes to await to see what next for Casamigos!

Animoca Brands – Company Review

Evaluation: 6/10 Very Risky – Company had a negative cash flow for the past 10 years and recent decisions were made to focus on profitability.

Animoca Brands Ltd. was shaped in 2014 through the spinoff of part of the application arrangement of Animoca (Appionics Holdings Ltd.) and the solidification of various associations and acquisitions. Animoca Brands is the subsequent new substance with a mission to make as well as distribute all around a full arrangement of versatile amusements for cell phones and tablets. Animoca Brands is situated in Hong Kong.

Various Animoca Brands titles use universally perceived scholarly properties, for example, Garfield, Ben10, Doraemon, Astro Boy and Ultraman, all ultimately authorized by their separate IP proprietors. Furthermore, Animoca Brands creates and distributes a broad scope of unique amusements, and furthermore fills in as worldwide or territorial distributer for select diversions set up by outsiders. Most Animoca Brands diversions are allowed to play, creating income in two essential ways: when buyers pay for virtual things or administrations in the recreations; and when Animoca Brands offers in-amusement promoting over its system of several amusements. Digital Marketing Agency DMS made a recent investment of 385,000 shares in AB1 ASX based on experience knowledge vs profitability hoping that the company will develop the right app that will bring the company to profits.


Happy with workplace and associates great to get together with. It is adaptable to propose any recommendations when you met a few inquiries on ventures. Item proprietor and item organizer will alter their strategies for extend administration as indicated by cooperation conditions, which to a great extent supports working proficiency and environment.

Guidance to Management

As a portable amusement improvement organization, I trust that some higher chiefs could stress on the best way to make and keep up the substance of diversions, engrossing more data about diversion mechanics, which could get profoundly of how to draw in more clients and keep consistency standard of your items. Don’t request that your representatives give you focuses on advancements. I accept numerous partners strive to clean your recreations, yet your vision for long haul advancement on gaming industry decides to what extent the organization exists.

NGM Investment is not in a business of observing Animoca Brands features and social opinion information; there are a lot of organizations out there that do it effectively. Notwithstanding, we do examine commotion free features and late buildup related with Animoca Brands Corporation Limited brand which may make open doors for some arbitrage if legitimately planned. With Animoca Brand’s buildup based forecast module, you can evaluate the estimation of Animoca Brands Corporation Limited from the imminent of Animoca Brand’s reaction to as of late created media buildup and the impacts of current features on its rivals. The module additionally gives examination of value flexibility to changes in media attitude toward Animoca Brands over a particular speculation skyline. Check additionally Animoca Brands Basic Forecasting Models to cross-confirm your projections.

Animoca Brands Corporation Limited is by and by exchanged for 0.01 on Australian Securities Exchange of Australia. This organization stock is not versatile to its buildup. The normal flexibility to a buildup of rivalry is 0.0. The Business News Live Journal by James Fellon reported that Animoca Brands Corporation Limited is expected not to respond to the following feature with the cost going to remain at about a similar level, and regular media buildup affect unpredictability of 0.0%. The quick profit for the following news is foreseen to be little where as every day expected return is by and by at – 3.79%. The unpredictability of relative buildup flexibility to Animoca Brands is around 0.0%%. The instability of related increase on Animoca Brands is around 0.0% with expected cost after next declaration by the rivalry of 0.01. The organization has cost to-book (P/B) proportion of 1.93. A few values with comparable Price to Book (P/B) beat the market over the long haul. Animoca Brands Corporation Limited recorded misfortune per offer of 0.04. This organization had not issued any profits as of late. The firm had 1:13 part on 2014-11-10. Expecting 30 exchanging days skyline, the following foreseen official statement will be in 5 to 10 days. Animoca might move forward the young age market and partner with toddler toys companies or Disney type corporations.