The atmosphere of operating a business is stiff and very competitive such that it needs a lot of strategies and techniques to remain afloat and at the top. The Australia hospitality and hotel industry is quite very tough and as such some are forced to close ,to sale or to go to receivership. Pie Face icon food chain went into administration in 2014 a clear indication that one of Australia’s established and reputable retailer of national snacks was on the waver. For the last three years the owners have been struggling and going through though financial problems due to the debts which runs into millions of dollars.
Receivers Christopher Palmer and Liam Bailey of O ` Brien who were task with running this food chain retail have been trying to sell it from October last. A buyer from a very unlikely industry that is the petroleum sector has been found. On Thursday last week it announced that United Petroleum buys Pie Face at an undisclosed sum of money. United Petroleum is one of the biggest established and reputable Australian petrol and convenience companies. The United Petroleum company is very independent retailer with almost over four hundred other retail petrol stations that are spread in Australia and will be selling the pies in all the retail outlets in the next few weeks.
United Petroleum acquisition of this icon and famous Australian food chain known for unparalleled pies is part of the united petroleum firm to expand and grow business to other sectors. It has been a long term diversification plan they have been having and rooting for. The marketing manager of United Petroleum company said that they will buy and ensure that Pie Face food chain will continue to operate and run as a standalone business. This acquisition of Pie Face by United petroleum is a blessing in disguise because while clients come to refuel they will be able to buy a piece of a pie , this will definitely attract more clients resulting in more profits. The amount that United Petroleum is purchasing Pie Face at is still a mystery pack. The company will be restructured and they will reach out a new IT company to look after this new scope of work.